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How to Brainstorm for Breakthrough Innovation

posted Apr 29, 2018, 6:10 AM by Khaled salama
A must read/listen research on innovation by Sarah Kaplan, Mack Institute senior fellow and a professor of strategic management at the Rotman School of Management at the University of Toronto. Key points:
      1. “What we found in our study is, in fact, that most of the patents that do get highly cited are not necessarily novel.”
      2. “Brainstorming is not enough without the deep knowledge development that you would need in a particular domain to understand what the issues are so that you can break away from existing ways of thinking.”
      3. “Patents that were both novel and had economic value were the most valuable. And that was only about 1% of the total patents.”
      4. diversity is not enough. What is also necessary is in-depth expertise of the topic at hand. Those two factors together result in truly innovative ideas and also yield the highest economic value.